Blueprint Lab Announces Plan to Adopt New Corporate Name, ‘Reach Robotics’

Blueprint Lab Pty Ltd announced today that it will change its corporate name to Reach Robotics Pty Ltd. As part of the name change, the company will release a new logo and reflect the name change on all its owned media in the coming weeks.

The name change has been spurred by a recognized need to communicate the company’s offering more adequately to clients, stakeholders, and the market in general.

“The name ‘Reach Robotics’ provides greater clarity to the market about the company’s core technologies and better captures our team’s vision”, says Anders Ridley-Smith, Commercial Director. “We have secured commercial trademark rights to the ‘Reach Robotics’ name and are excited to operate on this basis in our key markets.”

The change is in name only and there is no change to the underlying team or the company’s vision and mission. “We have grown a lot in the five years since the company was founded and, whilst we have a subsea pedigree, we are moving rapidly into harsh environments in all domains. Now is the right time to align our name with the full scope of what we do”, says Paul Phillips, Managing Director. “We have the same vision – to extend human reach into harsh environments – but an expanded strategy, including intervention solutions designed for land and space domains and increasing global market penetration.”

Blueprint Lab was established in late 2016 with the aim of revolutionizing robotics for harsh environments, removing people from harm and increasing the productivity of remote systems. Since then, the company has grown considerably to 40+ staff, a global sales and support footprint, and a strong research and development capability.

Blueprint Lab has its headquarters and manufacturing facility in Sydney, Australia. The company creates advanced robotic arm solutions for harsh environments which enable complex inspection and intervention in maritime infrastructure management, military and police operations, marine science, autonomous robotics research applications, and more.

Reach Robotics Launch
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